TEP-7 Use Rich Snippets And better serp rank checker tool
The content of a website should answer a question through a short paragraph or a list for the search. Google can automatically feature it in the SERP that will gain you more traffic.
These are mainly known as Rich Snippets. Adding informative content using proper keywords will help. The more traffic will lead to a higher ranking.
Permalinks are something that visitors pay attention to more than you think. If your permalinks consist of just symbols or numbers, visitors are not more likely to trust the site.
Ugly permalinks can cause you to decrease traffic. The permalinks should consist of keywords or search results. Many times your own title would serve you well on the purpose.
There are varying opinions regarding the terms Search Engine Results Page (SERP) and PageRank (PR). Many say that these two are entirely different, independent and are not related with one another while others say they are directly related, as one decreases the other follows and as one improves the other one increases. It doesn’t need to be an expert in SEO to explain the relevance, difference and relation of these two terms. One just got to have an open mind and understand the algorithm that is presented by the Google Corporate Technology.
What is SERP?
SERP is listing of Web pages shown or returned by Search Engines (Google in this case) in response to searches made by Internet users. Google shows a list of websites (usually ten per page) that is considered relevant based on the keywords used by the searcher. The first page or top SERP is the most important page of all and this is where every webmaster wants their websites to be presented; to hold a position within the top ten websites that will be listed. Having a rank in this important results page will increase the chances of being visited by Internet users because people searching the Internet seldom go the next page of search results.